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What a story it is: this design driven innovation at its most intense – a journey of striving, meeting adversity, and coming through. The result is an exemplary story of entre-preneurship, as driven by design… and it can be read from both perspectives, with many lessons to be drawn both ways. No hero’s journey – although this happens to be one.
Kees Dorst, professor of Transdisciplinary Innovation; University of Technololy Sydney, Australia
A book for entrepreneurs and designers, seekers and students alike.
Modyn Product design agency