The aim of business management is to (re)formulate and achieve the operational objectives in the given - sometimes radically changing - context.
The following is important if you are to achieve these objectives: defining the strategy, financial management, a flexible but managed organisation, marketing and innovation.
As a result of increased prosperity and globalization, the pressure and need to innovate grows. As a business expands and as the pressure to innovate increases, the nature and scope of corporate governance often changes too. The core tasks of effective business management invariably include account management (customer management), risk management, innovation management and human resources (personnel management).