Project organisation, design, strategy and supply chain techniques are integrally applied to facilitate and monitor the creative process in organisations. With the condition that the creative framework for design in an organisation can function effectively and successfully.
The objective of design management is to develop and maintain an effective business environment in which the organisation can achieve its mission and strategic goals by means of design. Design management is linked to all operational processes, from initiation to implementation. There is an emphatic overlap with marketing, operations and strategic management. The condition is that all representations, in terms of image, form, language and tone, must be applied coherently and consistently.
For many companies design has evolved to become a strategic element in the experience and appreciation of brand value, differentiating ability and improved product quality. Design management is inextricably linked to the business strategy.