GMG (2007-2016)

Design management

In addition to the ground breaking product design of the new seats, the brand name Yepp was also devised as a highly recognisable international product name with positive associations. A one-syllable word, easy to pronounce and available for international brand registration. The spelling with double 'p' reflects the idiosyncratic character of the company and its innovative products.

A recognisable logo was designed that perfectly embodied this specific character. In fresh orange, which also emphasizes the Dutch identity.

This identity is reinforced in the product graphics, folders, brochures and on the website. In line with the different target groups such as B-to-B partners and consumers. The successive Yepp stands at national and international fairs received considerable praise due to their surprising designs and appeal, which further accentuated the fast growth, development and ambitions.