Innovative product development
As a freelance designer, at the beginning of the 80s, I was able to convince Dremefa BV to add a completely new product to their assortment. At the time Dremefa was known as a producer of, for example, the Bobob car seats. My concept was an innovative series of plastic bike seats with the brand name Bobike; an alternative to the steel seats by GMG, the market leader in the Netherlands at the time.
The Bobike Maxi - the first bike seat with changeable cushions and universal frame assembly - was soon followed by the Bobike Mini front seat. The improved Bobike 2 series appeared several years later, based on growing success. As a new brand and entrant Bobike developed very quickly after being launched into the new market leader in the Netherlands.
The first game changer in this sector!